Getting Started With Facebook Advertising

It’s so frustrating when you know that using social media is the easiest way to reach people quickly, but it just doesn’t seem very effective; only a handful of people see the posts that have taken you hours to create and then only your mum and a couple of friends react to them. Facebook keeps tempting you to reach for the boost button and your Facebook feed is flooded with adverts from your competitors. So what should you do? Is it worth paying for advertising or is it just money down the drain?

I understand why someone would hesitate; there’s no guarantee of any return on your investment and if you’ve ever tried to set up an ad campaign, you’ve probably found yourself faced with an abundance of non-sensical, overwhelming choices. You don’t know if you’re doing it right and it can become very expensive very quickly. You may have dabbled in ads before and lost more than you gained, or you may just not know if it’s right for your business. 

I can help you with this. You can learn more about getting started with Facebook advertising in the rest of this blog. If you think you’d like to give it a go, get in touch with me.

About Facebook advertising

People paying to advertise on social media is the reason why the platforms are free for everyone to use. So adverts are pretty important and they can be incredibly useful. Over the last few years, they have become more and more prevalent in our social media feeds. In fact, as many as one in every four or five posts that you see is a sponsored post (paid advert) but unless you’re looking for them, you might not even notice they are there. We are now so accustomed to seeing advertising everywhere that we are often oblivious to it.

Getting started

I’ve put together a few points that may help you to decide if Facebook advertising is right for you and how to get started.

The most important thing is not to go into it blindly. If you don’t have at least a basic understanding of the process, it’s very easy to waste money. If you’re serious about advertising on social media in the most profitable way for you, you need to either get some training in how to do it or work with someone who knows what they’re doing.

Facebook ad campaigns can also be published on Instagram, so this information is relevant for Instagram too. Paid advertising on other channels such as Twitter, LinkedIn, Pinterest, YouTube and TikTok is not exactly the same, but it works in a similar way.

Reasons to use Facebook advertising

If you are a business owner and you need to build brand awareness or sell your products and services to a wider audience, then Facebook ads may be a good option for you. It’s a perfect way to get seen by people who don’t already follow your Facebook page. It can be used to build a following for both new and established businesses.

Paid advertising is more effective than posting on a Facebook page, as more people will see your advert than your regular social media posts. In fact, unless you’re particularly active on your Facebook page or have an incredibly engaged following, you’ll be lucky if as many as 10% of your page followers even see your regular page posts!

Reasons not to use Facebook advertising

If your business is thriving and you don’t want more sales/leads/clients, then Facebook advertising is probably not worthwhile. Also if you don’t use social media and don’t plan to, then it’s not for you. But why would a business not use social media? It should be an integral part of every company’s marketing strategy.

What about boosting posts?

If you have a Facebook page, you will undoubtedly have been prompted by Facebook to boost some of your posts. Boosting posts is a great way to dip your toe in the water and spend a few pounds on adverts now and again. It’s relatively straightforward and can produce good results. However, if you would like more advertising options, better data and for your money to go further, you need to use Ads Manager. This lies within Meta Business Manager. If you are considering using Facebook advertising to really impact your business, then this is the direction you need to take.

What do you need to get started?

If you decide to start advertising on Facebook, it’s a good idea to get the following in place:

  • An up-to-date easy-to-navigate website with a fast-loading speed
  • Clear ideas about what you want to use advertising for
  • An active Facebook page
  • Be crystal clear about exactly who your target audience is so you can create advertising campaigns that ‘speak’ directly to them. 
  • A reasonable marketing budget that you can sustain for at least 3-6 months
  • You’ll need some technical stuff set up too such as a tracking pixel, standard events and conversion API. You’ll probably require some help with this from an Ads Manager and/or web developer depending on your setup.
  • An understanding that advertising is not a magic formula for success. It takes time to fine-tune your adverts to get results and there are no guarantees.

How much does it actually cost?

This is a question I get asked all the time and there’s no one answer that works for everyone. Obviously, the more you spend, the more you can make back, but it depends on many factors such as the size of your company, how you plan to use advertising, the price of your products/services and your marketing budget.

Large companies spend thousands of pounds per day but this isn’t realistic for most business owners. At the other end of the scale, you may see some success by spending as little as £2 per day, but it is likely to take a very long time to see results. Also, you’re unlikely to match any competitors in terms of winning advertising space.

I’d always recommend starting off by spending more and then reducing the amount over time when you find out what works best for you. A realistic starter budget is a minimum of around £20 per day but this very much depends on the type of advert you are running. If you are working with an ads manager you’ll have to pay them too.

It’s also worth noting that how far your money goes varies according to the time of year; the run-up to Christmas tends to be expensive as do occasions such as Valentine’s Day or major events such as US presidential elections.

Is it better to use Google ads or Facebook ads?

There are, of course, different ways of paying for advertising. Let’s take Facebook ads vs Google ads as an example. The way you target your audience is very different. For Facebook advertising, you choose who to show your adverts to, based on demographics such as age, gender, location and interests. For Google advertising, ads are shown to someone based on the search term they have used. To put it in the most simple terms; On Facebook you find them and on Google, they find you.

For some people, Google ads are more successful and some find it’s better to focus on Facebook advertising. However, many find that a combination of both suits them best. Clearly, this can be costly and isn’t an option for everyone.

You also need to understand that just because you’re willing to pay for advertising doesn’t mean it will bring you success. Even a skilled ads manager will need time to test different variables and find the right kind of advert that appeals to your target audience.

If you’d like to learn more about working with me on Facebook advertising, send me an email:

You can also fill in my Enquiry Form and we can arrange a mutually convenient time for an informal chat.

Thank you for reading!


If I had a time machine…

Rome wasn’t built in a day

I know I’m not the first person to say this, but it is so relevant here. Don’t expect your business to be successful straight away, just because you are a hard-working person. It doesn’t work that way. Your first year will be a learning curve full of trial and error, while you find your feet.

Keep learning

You still have a lot to learn. Within the next 12 months, you will take in an amazing amount of information, both about running a business and industry-specific knowledge. Just be careful not to overdo the learning and sign up for every single useful looking course that comes your way!

It never finishes

Even with a small business like yours, there is always something you can be doing. There are a lot of small tasks to do that you won’t get paid for, but you just have to do them. It is worth it. Just keep going.

Take breaks

You can and you should take breaks. Relating to the above point that you will never actually finish work, it’s really important to make the time to switch off. It’s also possible to take holidays and days off, as long as they are planned in advance. Remember to periodically ignore your phone for a few hours. The world won’t end and it will make you feel refreshed.

Don’t give away too many freebies

It’s so tempting to help everyone because you know you can, but it doesn’t make you any money. When you’re first getting established, working for free in exchange for positive feedback is really valuable and a great way to get known. However, when you work for free, make sure you put limitations on it in terms of duration. Be wary of people taking advantage.

Use your intuition

Remember you don’t have to work with everyone who shows an interest. Some people just aren’t a good fit and intuition will often tell you that. Listen to your inner voice. It talks a lot of sense. Do not ignore it or you risk wasting a lot of time for nothing!

Don’t sign up to everything

You will be bombarded with promotions about all sorts of time-limited special offers and free masterclasses. Watch out for the hugely successful entrepreneurs who will share their secrets with you about how to earn six figures in the next two months, simply by downloading their PDF! They all sound amazing! They are meant to sound amazing and some will be useful. Many will not. You will need to learn to exercise will power and be selective.

Do it your way

Only move on with the next stage of your business when you are ready. You will know when this is because it will feel right. Don’t rush into anything before you properly understand it. Don’t compare yourself negatively to others. You are all individuals and will not work in the same way.

Give yourself credit

In the last year, you have had a lot of change in your life. This has all been working towards the goal of a better life for your family and a happier work-life balance for you. You have done incredibly well! Now you are starting a business. This is completely new and a little bit scary. Remember that you wouldn’t be doing it, if you didn’t think you could. You can and you will succeed. It’s so important that you know this and believe in yourself. If you don’t, nobody else will.

Don’t compare the beginning of your journey to the middle of someone else’s

It can be intimidating when you hear how well other people in your field are doing. But you don’t know how long they have been doing it for, or anything about their background. In time, your confidence in your abilities will grow and you will discover that there other people with less experience and knowledge than you. We are all at different points in our journey and we all have to start somewhere!

Get your hair cut by the middle of March 2020

This means you’ll look great on any photos taken throughout the spring when there will be fantastic weather! Don’t hesitate when you consider this, just book an appointment. You won’t regret it! 😉

I don’t know how much I would have listened to my future self 12 months ago. For me, looking back on the last year has been a really useful exercise. It has proved to me how far I have come and how much I have learnt. It has made me feel really optimistic and inspired me to plan out the next few months.
Thank you for reading.


May your business bloom brighter every day

I just wanted to share a little story. A year ago today my family and I moved house. It was the biggest move I have ever done and hopefully, I won’t need to do it ever again, or at least not for a really long time. It was great because we found a lovely house on a quiet road in a good area. We also managed to time it for the summer holidays just before my daughter started school. We were incredibly lucky and have no regrets about moving.

The most disappointing element of our new property was the garden. It had basically been left to weeds, with one very ugly tree and a couple of green shrubs. It was kind of a blank canvas but it needed a certain amount of re-landscaping and it didn’t contain any flowers. Not a single splash of colour. In July.

The pictures above are of the flowers that are all in bloom now, exactly one year later. Quite a few of them were grown from seed – I have lockdown to thank for that. The garden still needs a lot of work, but we have made plans for it and it has definitely come to life.

The point I am finally getting round to, is that my garden is a metaphor for my business. Little by little it is developing and it is in much better shape than a few months ago. It’s been hard work with some really unexpected highs and lows, but now I am in a position where I am able to set clear goals. I can visualise its future growth, just like I can for the business.  

I am proud to look back at the last 12 months living in this house and the last 11 months since I started Daisy Chain Social Media. I also have a good idea of what can be achieved over the next 12 months. Maybe you too have a business or a project, that you are working hard to make bloom a bit brighter. I would love to hear about it if you do. I hope you will join me by following my journey here.


Daisy Chain Social Media

Daisy Chain Social Media was created in the summer of 2019. The name was chosen while I was in the middle of packing for an epic house move, whilst planning in my head how my new business might take shape. It took a lot of researching as it was really difficult to find a suitable business name that wasn’t already taken.

This is what inspired the name. It was summer and I could see daisies growing in the grass. I have always liked being outside and enjoy nature, so it seemed appropriate for my ideas to develop from something that is growing. Daisy chains are linked together and social media connects people, not in the same way I know, but once I had this idea, it took hold of me in a way that none of my other suggestions had.

So I chose Daisy Chain Social Media. It took a while for me to be happy with it though; it’s a bit girly and a bit of a mouthful, but after a lot of deliberating, I have decided to stick with it.

The photo at the top of the post is of me picking daisies. It’s not something I generally do, but it’s a suitable photo for this blog post. This is my first blog on my new website. I hope you enjoyed reading it!